Where Founder Hustle Meets Enterprise Muscle: Inside the Playbook of Successful Tour and Attraction Leaders

What does it really take to grow from a founder-led tour company into a scalable, enterprise business?

Join Arival’s CIO, Martin Harlow, as he moderates a candid conversation with Aaron Fessler, former enterprise tour operator and CEO of TripWorks, alongside Brett Soberg, Co-Owner of Eagle Wing Tours, and Mario Noble, Director at Maui Snorkeling. Together, they'll share the hard-earned lessons behind scaling successful multi-location tour businesses, from building leadership teams and expanding into new markets to investing in the right technology, managing operational complexity, and leading through rapid growth. This isn't a conversation about growth in theory. It's an honest look at what it takes to evolve from running the day-to-day operation to leading an enterprise, with practical insights from operators who have successfully made the journey.