The Paradox of Choice: Why More Options Don’t Mean More Bookings

Wednesday, October 14, 2026 9:30 AM to 10:15 AM · 45 min. (US/Pacific)

Room 206A

ALL | Whether you’re new to a topic or highly experienced, these sessions offer valuable insights for everyone

AIAttractionsConsumer TrendsDigital MarketingDistributionExperience DesignMarketingOperator Business TipsProductStrategyTour & Activity Operators

Information

What makes a traveler choose one experience over another when they have endless options? Get one of the first looks at GetYourGuide’s next Travel Experience Trend Tracker, "The Data Behind Standing Out”. The finding is not what most operators might expect. This session shows why distinctive listings win, and gives you a practical playbook for turning what makes your experience different into more bookings.

What You'll Learn

Find what genuinely sets your experience apart
Shape and showcase that difference across your listing
Sharpen the levers that move bookings
Leave with one change to make this week

Who should attend this session

Business Development ManagersContent ManagersExperience DesignersIndustry NewcomersLarge Tour & Attraction OperatorsMarketing ProfessionalsTour & Activity Operator Owners & Managers

Type

Breakout