El Futuro de la Distribución en España: OTAs, Agentes y Más

Spain continues to lead as Europe’s top destination for tours, activities, and attractions, with growing demand and a boom in OTAs, distributors, and resellers competing in the market. However, the distribution landscape is evolving rapidly. Which channels offer the most value? How can operators build strong and mutually beneficial partnerships with OTAs, wholesalers, DMCs, and other key players? And what trends will shape the future of distribution in Spain?

In this interactive roundtable, bringing together leading OTAs, distributors, and successful local operators, we’ll explore the latest trends, practical strategies, and key insights for navigating the vibrant Spanish market. From identifying the most effective channels to mastering pricing strategies and partnerships, this session will provide concrete actions to thrive in this dynamic environment, whether you're an experienced operator or new to the market.

What You’ll Learn:

• The most effective distribution channels for driving bookings in Spain.
• Key trends reshaping travel experience distribution and how to stay ahead.
• Proven strategies for building strong, collaborative partnerships with OTAs and resellers.
• Practical tips for managing pricing structures, commissions, and contract negotiations.

Who Should Attend:

• Tour and Activity Operators: Businesses looking to refine or expand their distribution strategies in Spain.
• Regional and Local Operators: Companies wishing to extend their reach and partnerships in the Spanish market.
• OTA and Distribution Professionals: Leaders seeking to align with operators’ needs and leverage market trends.
• Marketing and Sales Teams: Teams responsible for expanding reach and optimizing channel performance.

This session combines practical knowledge and expert guidance to help you succeed in one of Europe’s most dynamic tourism markets!