

The Essential Operator Tech Stack: From Bookings to Business Growth
Information
The travel experiences sector is diverse and complex, and the technology needs of the many businesses in our industry are even more so. And making the right technology choices for your tour, activity or attraction business has never been more important. From booking and ticketing systems to marketing, accounting, CMSs and content management, analytics, connectivity and distribution, every tool needs to work together. Yet, with so many options and integration needs, where do you start?
This hands-on workshop is your guide to setting up a tech stack that streamlines operations, drives bookings, and empowers growth. You’ll learn how to evaluate the right tools for your business, integrate systems effectively, and future-proof your operations. Whether you’re starting from scratch or optimizing what you already have, this session will equip you with the blueprint for a winning tech strategy.
What You’ll Learn:
- The essential components of a complete tech stack for tour, activity, and attraction operators.
- How to choose the right booking, marketing, and operational tools based on your business needs.
- Best practices for integrating and connecting systems for smooth workflows.
- Tips to ensure your tech stack scales with your business as it grows.
Who Should Attend:
- Tour & Activity Operators: Owners and managers looking to adopt or optimize tech tools.
- Tech & Operations Managers: Those tasked with ensuring seamless operations and system integration.
- Marketing Teams: Professionals aiming to align marketing tools with booking and CRM platforms.
- Small Business Owners: Operators who wear multiple hats and need a clear roadmap for smarter tech adoption.



