Working with OTAs: Set Your Strategy & Key Best Practices
Information
Online Travel Agencies (OTAs) are integral to how travelers find and book tours, activities, and attractions. However, working with them is not always straightforward. This session provides an introduction to the OTA landscape, offers guidance to help you set your OTA strategy, and outlines best practices to maximize your bookings and profitability through this channel.
Learn how to create compelling listings that rank well, attract more customers, and increase your visibility. Our experts will guide you through essential strategies and techniques to effectively collaborate with OTAs, ensuring your offerings stand out.
In this session, you will learn:
- The OTA Landscape: Understand the different types of OTAs and key players (beyond Viator and GetYourGuide!).
- Set Your Strategy: Create a framework for your OTA strategy – which OTAs to work with and how to engage with them.
- Optimizing Product Listings: Discover best practices for product listings, ranking higher, and standing out.
- Common Pitfalls to Avoid: Identify and sidestep mistakes that can hinder your success with OTAs.
Who Should Attend:
- Tour, Activity & Attraction Operators: Owners and managers looking to establish an OTA strategy and increase their bookings through OTAs.
- Sales & Marketing Professionals: Individuals responsible for crafting and managing product listings.
- Industry Newcomers: Anyone new to the travel experiences sector seeking a foundational understanding of OTAs.
- Operators Seeking a Refresh: Those with some experience but looking to refine their approach and conduct a health check on their OTA strategy.
This session is perfect for operators new to working with OTAs or those considering it. Join us to develop a robust OTA strategy, optimize your listings, and navigate the complexities of this essential sales channel with confidence.
