Asia’s Outbound Travel Market: Trends & Opportunities for Europe

Asia’s outbound travelers are returning in full force, bringing significant opportunities for European experience operators. This workshop features two trend-packed presentations from Trip.com and Klook, offering exclusive insights into the outbound travel habits of Chinese and broader Asian travelers in 2025. Discover who these travelers are, their favorite European destinations, and what types of tours, activities, and experiences they seek. Learn what operators need to do to win their business and deliver exceptional experiences. After the presentations, join an interactive discussion to dive deeper into strategies and ideas for capturing this valuable market.

What You'll Learn:

• Key trends shaping outbound travel from China and other parts of Asia for 2025.
• Insights into where Asian travelers are heading in Europe and what they want to experience.
• Practical tips for tailoring your tours, activities, and attractions to meet their needs.
• Strategies for marketing to and connecting with Asia’s outbound travelers.
• How to build partnerships with platforms like Trip.com and Klook to reach this audience.

Who Should Attend:

• European tour and activity operators looking to attract Asian travelers.
• Attraction managers aiming to serve the needs of Asia’s outbound travel market.
• Marketing and sales professionals focused on tapping into new traveler segments.
• Operators interested in trends and strategies for capturing international travelers.
• Anyone seeking actionable insights on working with major platforms like Trip.com and Klook.