Stop Waiting to Be Found: Customer Acquisition Starts on Social, Video & AI

Customer acquisition in travel experiences is being reshaped in real time. Search and paid social are giving way to OTAs, video-led discovery and AI/LLMs, and the next wave is already forming. In our opening session, we’ll look at where the funnel was a year ago, where it’s going in the next 12 months, and how it may evolve over the next five years. Because where your next bookings come from and how you capture them will define your growth.