The Tomorrow Operator

Europe’s tours, activities, and attractions sector is hitting a moment of real consequence — rising demand, tougher distribution economics, overtourism pressure, AI disruption, and a widening gap between winners and laggards. In this opening keynote, Arival’s Douglas Quinby sets the stage with fresh research, unpacking what’s actually changing (and what’s not), where growth is coming from, and what are the key forces shaping our marketplace in 2026 and beyond. Expect data, hard truths, and a clear framework for navigating what comes next.