AI in Action – Tools & Techniques for Experience Operators

You’ve got the basics down – now it’s time to see what’s really possible. This session is a hands-on tour of the AI tools and techniques that are making a real difference for experience operators right now.

We’ll focus on practical applications across research, content creation, and even building simple tools – all without needing a technical background. The landscape moves fast, so we’ll focus on capabilities and approaches rather than any single product.

What You’ll Learn

• Retrieval-Augmented Generation (RAG) – Learn how to give AI access to your own business data using custom GPTs, Gems, and similar tools – so it answers based on your information, not generic training data.
• Image & Video Generation – Explore the current state of AI-generated visuals – what works, what doesn’t, and how operators are using them for marketing and content.
• Voice & Audio AI – From AI-generated voiceovers to real-time translation, discover how voice tools are opening up new possibilities for guest experiences.
• AI-Powered Presentations – See how tools like Gamma can turn your ideas into polished presentations, pitch decks, and visual content in minutes.
• Vibe-Coding – No coding experience? No problem. Learn how platforms are making it possible to build simple apps, landing pages, and tools using natural language – just describe what you want and let AI build it.