More Revenue per Booking: 5 Proven Tactics from Top Operators
Information
Every operator wants to grow revenue, but some of the most effective opportunities are often hiding in plain sight. In this practical, no-nonsense session, Bokun’s Sam Jefferies brings together three leading tour and experience operators—David Melero (Guías & Tours), Coco Howard (Stoke Travel), and Giuseppe Mattiazzo (Venice Tours)—who have mastered the art of unlocking hidden profit.
From upsells and ancillaries to cross-selling and driving repeat bookings, the panel will share what is working right now. No theory, no jargon—just proven tactics and real-world examples that deliver measurable results.
You will leave with a clear framework for increasing your average booking value, along with practical ideas you can implement immediately.
What You’ll Learn
- A simple framework for upsells and extras: how to build “Good, Better, Best” offers that convert.
- The smartest ways to upsell your own products with local partners to add value (and revenue).
- How to turn ancillaries, like refund protection or photo packages, into steady profit streams.
- How to take advantage of selling the destination, not just the experience.
- Tools and timing to capture lost booking and re-engage past guests.
