More Revenue per Booking: 5 Proven Tactics from Top Operators

Every operator wants to grow revenue, but the easiest wins are often the ones hiding in plain sight. In this hands-on, no-fluff session, Bokun’s Sam Jefferies brings together three tour and experience operators who’ve mastered the art of unlocking hidden profit. From upsells and ancillaries to cross-selling and repeat sales, they’ll share exactly what’s working now—no theory, no jargon, just real tactics that deliver real results. You’ll walk away with a proven framework to raise your average booking value and practical ideas you can put to work tomorrow.

What You’ll Learn

• A simple framework for upsells and extras: how to build “Good, Better, Best” offers that convert.
• How to turn ancillaries—like refund protection or photo packages—into steady profit streams.
• The smartest ways to cross-sell with local partners to add value (and revenue).
• Tools and timing to re-engage past guests with easy “welcome back” offers.
• Conversion-boosting tips for your widgets and booking flow.