More Revenue per Booking: 5 Proven Tactics from Top Operators

Every operator wants to grow revenue, but some of the most effective opportunities are often hiding in plain sight. In this practical, no-nonsense session, Bokun’s Sam Jefferies brings together three leading tour and experience operators—David Melero (Guías & Tours), Coco Howard (Stoke Travel), and Giuseppe Mattiazzo (Venice Tours)—who have mastered the art of unlocking hidden profit.

From upsells and ancillaries to cross-selling and driving repeat bookings, the panel will share what is working right now. No theory, no jargon—just proven tactics and real-world examples that deliver measurable results.

You will leave with a clear framework for increasing your average booking value, along with practical ideas you can implement immediately.

What You’ll Learn

• A simple framework for upsells and extras: how to build “Good, Better, Best” offers that convert.
• The smartest ways to upsell your own products with local partners to add value (and revenue).
• How to turn ancillaries, like refund protection or photo packages, into steady profit streams.
• How to take advantage of selling the destination, not just the experience.
• Tools and timing to capture lost booking and re-engage past guests.