Working with OTAs - Set your strategy and Best Practices

Online Travel Agencies (OTAs) are integral to how travelers find and book tours, activities, and attractions. However, working with them is not always straightforward. This session provides an introduction to the OTA landscape, offers guidance to help you set your OTA strategy, and outlines best practices to maximize your bookings and profitability through this channel.

Learn how to create compelling listings that rank well, attract more customers, and increase your visibility. Our experts will guide you through essential strategies and techniques to effectively collaborate with OTAs, ensuring your offerings stand out.

In this session, you will learn:

• The OTA Landscape: Understand the different types of OTAs and key players (beyond Viator and GetYourGuide!).
• Set Your Strategy: Create a framework for your OTA strategy – which OTAs to work with and how to engage with them.
• Optimising Product Listings: Discover best practices for product listings, ranking higher, and standing out.
• Common Pitfalls to Avoid: Identify and sidestep mistakes that can hinder your success with OTAs.