AI Essentials for Experience Creators

Generative AI is transforming the way experience operators work – but where do you actually start? This session cuts through the noise and gives you a clear, practical foundation for understanding and using AI in your business.

We’ll walk through the core concepts behind today’s AI tools, show you how to get better results from them, and give you the confidence to start experimenting on your own.

What You’ll Learn

• AI Fundamentals – A clear, jargon-free explanation of how generative AI works – large language models, how they reason, and what they’re actually good at.
• Multi-Modal AI – It’s not just text anymore. See how AI handles images, audio, video, and more – and what that means for your business.
• Prompt Design – The difference between a mediocre result and a great one is often how you ask. Learn practical techniques for writing prompts that get useful, consistent output.
• Context & Memory – Understand how AI tools use context to produce better results, and how to structure information to get the most out of them.
• Deep Research – Discover how AI can help you research markets, competitors, and trends faster than ever before.
• A First Look at RAG – A brief introduction to Retrieval-Augmented Generation – the technique that lets AI work with your own data and documents.