Content That Converts: Driving Bookings With Social Commerce
Thursday, October 2, 2025 2:45 PM to 3:30 PM · 45 min. (US/Eastern)
National Harbor 4
EXPLORE | If you are newer to a certain topic or want to tackle industry fundamentals
Consumer TrendsDigital MarketingDirect BookingDistributionGrowthMulti-dayOperator Business TipsSocial Media MarketingTour & Activity Operators
Information
Video is no longer just an awareness play — it’s the new search engine, travel inspiration hub, and direct sales channel. Still missing? A direct link from vertical short videos to bookings. But that is already enabled in APAC and coming soon to the rest of the world. In this dynamic session, we’ll explore how tour operators are leveraging short-form video, creator partnerships, and content-led marketing to drive both engagement and bookings. From Instagram Reels to TikTok to YouTube Shorts, content is king — and it’s reshaping how travelers discover and book experiences.
What You’ll learn:
- What works and what doesn’t with your social campaigns
- Tips on using video content to shorten the path from inspiration to conversion
- How Google is integrating social videos into search
- What platforms are working best for different traveler demographics
- How to measure the impact of content beyond vanity metrics
Who should attend this session
Content ManagersCustomer Experience ManagersMarketing ProfessionalsTour & Activity Operator Owners & Managers
Type
Breakout
