Inside the Mind of the Experiences Traveler: What They Want Now & Next (Pro Access Members Only)

Exclusively for Insider Pro Access Members

Get an exclusive, insider-only deep dive into the traveler trends shaping the future of the tours, activities, and experiences industry. Arival CEO Douglas Quinby unveils the latest findings from Arival’s proprietary annual consumer research study of 2,000 travelers across the U.S., U.K., France, Germany, and Spain.

In this interactive town hall session, we’ll explore what today’s (and tomorrow’s) travelers want from their in-destination experiences—including how they discover, plan, and book, what drives their decisions, and how their expectations are evolving. You’ll walk away with the insights you need to adapt your product, marketing, and strategy for 2026 and beyond.

What You’ll Learn

• The top types of tours, activities, and experiences travelers are looking for now
• Key trends in planning and booking behavior across five major markets
• How traveler expectations are shifting—and what that means for your customer experience
• The role of AI, social media and other trends driving experience discovery and selection
• Insights into price sensitivity, advance booking windows, and what drives conversion
• Actionable takeaways to inform your product development and marketing strategy