The Importance of Building Your Brand

For decades, Virgin has been one of the most iconic global brands, known for its superior quality, disruptive spirit, and penchant for making all experiences extraordinary. Led by Virgin Experience Gifts’ EVP & COO, this collaborative session will cover what building a ‘brand’ means, why building your brand is important, how Virgin / Virgin Experience Gifts are using their brand to drive their own growth year after year and how you can do it, too!