Channel Management: Strategy & Technology

It’s been a much-debated and often misunderstood buzzword of the past few years: channel management. This workshop breaks down what it is, what it isn’t, how to evaluate whether your organization needs it, and how it should tie into your overall distribution strategy. We’ll walk through practical applications with leading operators and attractions on how they have approached channel management, what’s worked, and what’s coming. This session is designed for companies of all shapes and sizes.