From Self-Guided Tours to Sustainability, How TOOTbus Is Transforming Its Sightseeing Tours

There's nothing more iconic to tourism and sightseeing than the city bus tour, but this classic tour category is facing the same industry changes that we all face: shifting consumer trends, new competition, and tech innovation. This session walks through key changes underway at multi-city bus tour operator TOOTbus and delves into the big shifts underway, including sustainable transportation, the re-imagining of their onboard content, and new self-guided walking tour extensions. Learn why and how this operator is making these changes and what lessons you could apply to your business.