Private Matters: How the National Gallery Found Inspiration – and Success – in Private Experiences
Monday, March 4, 2024 3:00 PM to 3:25 PM · 24 min. (Europe/Berlin)
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Many of Europe’s most popular visitor attractions are also public institutions, and they must manage a challenging balance across their public obligations and governing principles, the demands of travelers and the wants and needs of the travel trade. This talk from the head travel trade at Britain’s National Gallery walks through their process to conceive and offer private tours and more tours through travel trade partners.
DO NOT USE Level
Intermediate